Rape has affected many cultures and women’s life that we cannot imagine. In E.J. Graff’s article, he puts makes a lot of points that we should think about and change about our world. What exactly is rape? For men, it is simply a means to enjoy women’s bodies.
This essay shall discuss the issues surrounding sexual images and the media’s influence, whilst using the Scapegoat Theory, the User-Gratification Theory and the Hypodermic Needle Theory. This essay will show that the media have an influence when referring to sexual images and stereotypes. This essay contains examples from the media to support the arguments made. Sexual images are an everyday interaction and they affect people more than we know, women are seen every day in print and television advertisements and are often being shown as stereotypes. According to The Overseas Humanitarian Aid Agency of the ACTU (2010), the term ‘stereotype’ is defined as an idea that many people have about a group of people that may often be untrue or only partly true, such as a common belief about women in general, or sexual objects, where women are seen only for their bodies, in order to sell products or a service, this means that women are no longer viewed as equals but rather something that can be owned, Shari Graydon (Canada’s Media Action Média 2010) states that women become sexual objects when their bodies and their sexuality are linked to products that are bought and sold.
Having the capabilities of television advertising catapulted the sexual content of advertisements. Commercials on network television caused the sex revolution of the 1960s and 70s. This time period was labeled the sex revolution because the extreme increase in sexual content in commercials changed the strategies of marketers forever. They turned their focus to whatever caught the consumers attention, which was sex and nudity. Television commercials also brought celebrities into sex advertising.
Media influence on Equality Even though many activities influence the way we view women and men, media is the most prominent and the most powerful factor influencing ideas/feelings about race and gender. People can spend more than half of their life occupied with radio, TH, newspapers, the Internet, and listening to personal music devices. Mass media and popular culture feeds people with a picture on how women and men are supposed to behave and be. This essay examines how the media and popular culture influence people’s perception on race and gender. Women have been progressing by receiving more rights to be equal.
In a society that knows that "sex sells", most fail to realize that there is a very strong connection between body-image and advertisement. Media has a huge influence on society today, especially on teens. Everyone has seen or heard of some type of advertisement promoting some type of beauty product, jewelry, or a new brand of clothing to say the least. Almost all of it is based on beauty “when media television, movies, magazines and advertising widely promotes this ideal, it becomes difficult to ignore.” The influence of the media on the proliferation of eating disorders cannot be refuted. From an early age we have been shown with images and messages that reinforce the idea that to be happy and successful we must be thin.
A research by Taylor and Francis (2000) establishes that young men seeing such advertisements start viewing women as a means to vent out their sexual aggression leading to rapes and more gender role stereotyping. All these outcomes emphasize the need for raising awareness about the unintended effects on the audiences these advertisements are targeted to. While groups like Advertising Women of New York, GraceNet, and the National Organization of Women have been outspoken and ridiculed use of such ads, research shows a lot more needs to be done. An interesting idea that this knocks on is that if advertisers capitalize on what sells, are these views of showcasing women as sex objects actually a mirror of what the society believes? Does sex in ads principly enhance or hinder advertising processing?
In this essay I will discuss how the “male gaze” is still very prevalent in contemporary modern culture using advertising, the cinema, music videos and magazines to confirm my views. Traditionally imagined, written and produced by men, advertisements have long depicted women as men want them to be, sexy, obedient, fragile, instead of as they actually are. In this way, the male gaze is very predominant in modern advertising. John Berger put it in Ways of Seeing: “Men ‘act’ and women ‘appear’. Men look at women.
Celebrity culture Insert name: Insert institution: Introduction The current society has been dominated by celebrities. There are some who believe that his is due to the ‘ordinary celebrity’ emergence which in turn has been due to the popularity of T.V styles like reality TV shows, talk shows and game shows and their pressure it has on ordinary individuals to participate. There are some who have it that this has contributed to democratization process within media through the opening up of access to media and a widened representation. This research seeks to find whether media has influenced celebrity politics through gender and image representation. It will also feature the life and funeral of Margret Thatcher, the first woman Britain prime minister.
Mass media has played a very special and important role in social influences and identifications. Beauty in our eyes of the beholder and the media is that of the beholder such as it can be a powerful agent of gender role socialization. Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily - clad women suggesting an obvious sexual air. One of the website site I will represent with sexuality media advertisement is the “Abercrombie and Fitch”.
However, in regards to advertising, it is easy to look at an ad and just see the aspects of sexism, but layered on top of this are issues of race, class, and sexuality. For the longest time trends in ads have changed society’s views and perspectives on what is considered beautiful, but in the present, every single ad sends out multiple subliminal messages to the public. In advertisements found in Maxim, Glamour, and Cosmopolitan magazines, it can be clearly seen how the culture of advertisement not only shapes society’s views in terms of gender, but also in regards to race, class, and sexuality. In Maxim magazine there is an ad that fits one of the most common themes found in advertising: the dehumanization of women and how they are viewed as sex objects. However, buried much deeper within the ad, are issues of race