American Red Cross Organizational Communication

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Organizational Behavior and Communication Vivian Shellmire COM 530 October 24, 2011 Patrick Thornton Organizational Behavior and Communication In this paper, the organizational culture of American Red Cross, noting whether or not the organization espoused values align with its enacted values will be discussed. In addition, this paper discusses to what extent American Red Cross organizational communication determines the organizational culture. Communication plays an important role in organizations perception and organizational culture. Perceptions within American Red Cross organization could cause misalignment between its espoused and enacted values. For continues success, it is vital the organization identify the role of conflict within…show more content…
d.) “Is where people mobilize to help their neighbors across the street, across the country, and across the world in emergencies”. American Red Cross (n. d.) website statistics states, “Each year in communities large and small, victims of some 70,000 disasters turn to neighbors familiar and news, and the more than half a million volunteers and 35,000 employees of the Red Cross for help.” American Red Cross’s (n. d.), “700 locally supporting chapters, helps more than 15 million people gain the skills they need to prepare for and responds to emergencies in their homes, communities, and world.” The American Red Cross (n. d.) is one of the largest ranked volunteer humanitarian organizations in the world lead by volunteers and guided by its Congressional Charter, and Fundamental Principles the International Red Cross, and Red Crescent Movement who response emergency disasters. As a worldwide movement, American Red Cross (n. d.), “offers neutral humanitarian care and grieves to the victims of war. The organization distinguishes itself, by aiding victims of devastating natural disasters,” by providing food, shelter, and hope to millions. The organization’s purpose is to making a positive difference by improving the quality of human life, enhancing self-reliance and concern for others, and helping people avoid, prepare for respond to, and cope with…show more content…
Grant Williams article Turmoil at the American Red Cross published in Chronicle of Philanthropy November 1, 2001 issue states, the Red Cross, its president, Dr. Bernadine P. Healy, were under fire for allocated ways charity funds were raise to help victims of the September 11 terrorist attacks, and how Dr. Healy had different plans for spending the funds. Another were people concern of how donations would spent that the public, Governing Board, and other local chapters would think was consistent in use of help people in 911 disasters. Truth found that Dr. Healy’s attention of funds focused raised focus on funds to expand research through long-term blood and anti-terrorism programs rather than on the needs of 9/11 victims, and communicating programs clearly to the public. Behaviors were questionable and concerns were drawn by the public and organization of its president leadership style. Investigation proved a different account was created for funds raise other than the allocated Disaster Relief Fund account. The organization wasted no time commenting on the president actions. The Governing Board (Williams, 2001)

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