Childhood Obesity Campaign Research Paper

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Running Head: CHILDHOOD OBESITY CAMPAIGN Childhood Obesity Campaign University of Washington Tacoma THLEAD 320, Section A June 1 2012 In this paper we will discuss the objective of this project in this public health campaign for childhood obesity. The purpose of this project is to address childhood obesity in low income African American families in the Hilltop Community of children ages six through twelve by promoting a healthy diet and active life style, through decreasing fast foods to two times a week, incorporating some physical activities two times a week and eating two vegies/fruits a day. According to Sealy (2010), childhood obesity has doubled in the last thirty years with its biggest toll…show more content…
For example the billboard was placed along the road side in the Hilltop community close to the small Safeway on MLK Street because it is one of the busy streets on Hilltop, giving our billboard exposure. Other forms of advertisement included a block party for all the people in the community to attend (which was advertised on the billboard). We also provided coloring sheets for the children which would grant them entry in a coloring contest for winning a new bike (giving them incentive to come to the block party). Finally, we prepared a video which would be shown to the parents at the block party to promote our slogan and make parents aware of childhood obesity as well as ways to prevent…show more content…
The place included the community block party, the home, since that is where they cook the meals, as well as the gym. Our promotions included billboards, block party, coloring sheets, and an infomercial video shown to parents at the block party. The price of the product included the cost of food, transportation and especially time, as our interviewees repeatedly stated. Further interventions that we would suggest would be to have guest speakers, primarily parents who have had experienced or are still experiencing childhood obesity, to come and talk to the parents just to show them how real and serious this issue really is. I feel that this is really effective than just telling parents of the issue and giving them
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