Com3701 Assignment 1

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MARKETING COMMUNICATION (COM3701) ASSIGNMENT 1 UNIQUE NUMBER: 570656 SEMESTER 1 MICHELLE VENETIA DEBORAH BONINI STUDENT NUMBER: 46049312 Contents 1. INTRODUCTION ............................................................................................................................................ 2 QUESTION 1 ...................................................................................................................................................... 2 1.1 Five elements of the definition of a communication campaign ........................................................... 2 1.2 Primary and Secondary Audiences ....................................................................................................... 3 1.3 Objectives ............................................................................................................................................. 3 CONCLUSION ................................................................................................................................................ 3 SOURCES CONSULTED .................................................................................................................................. 4 DECLARATION ............................................................................................................................................... 4 1 1. INTRODUCTION This assignment discusses the five elements of the definition of a communication campaign. The five elements discussed are: target audience, objectives, time period and campaigns organised set of communication processes. It aimed to provide an understanding of a primary and secondary audience and provided a brief description of attainability and measurability of campaign objectives as well as their importance. QUESTION 1 1.1 Five elements of the definition of a

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