Applying the Principles of Classical and Operant Conditioning to Human Behavior

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Discuss how the Principles of classical and operant conditioning may be applied to the human behavior. “Learning is defined broadly as "any process through which experience at one time can alter an individual's behavior at a future time." Dr. Christopher L. Heffner, behaviorism believes that "only observable behaviors are worthy of research since other abstractions such as a person's mood or thoughts are too subjective." (Gray,2001) Classical conditioning- Also known as Pavlovian conditioning. Pavlov was a psychologist who is mostly known for his theory of conditioning reflex or responsive conditioning. He used dogs to examine their rate of salivation during feeding time. His first step was unconditional stimulus- showing the dog food and it began to salivate (unconditioned response). He then took the food away and rang a bell (neutral stimulus) which had no effect on the dog. Then using conditional stimulus he decided to combine the two, presenting the dog with a food whilst ringing the bell. Using this conditioning stimulus the dog now associated these two things with each other. After conditioning he repeated this action several times the dog began to salivate with just the sound of the bell (conditioned response) as he had came to learn that the food would follow after. A psychologist called Watson also decided to carry out a similar study only using a child this time, this is known as the “Little Albert Experiment.” Watson wanted to create a phobia and for baby Albert to associate fear with the white rat. Before conditioning Albert played with the rat (NS) and didn’t experience any fear or anxiety. During conditioning Watson showed Albert the rat and proceeded to make a loud noise using two metal pipes behind him (UCS) making him scream out with fear(UCR). After repeating this action several times little Albert associated this loud noise with

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