Eco 561 Final Proposal Paper

1459 Words6 Pages
Rest Assured Air Conditioning and Heating Business Final Proposal Bernald Rondares ECO 561 July 21, 2014 Dr. Christian Teeter Market Structure and Elasticity of the Service Risky is definitely what’s on your mind if you’re starting a business during this time of economic uncertainty. Big decisions will need to be carefully studied to avoid investing your valuable resources into a company that cannot sustain competitive market. I choose this market because it shows high demand and has a positive sustainability and longevity. Living in Northern California, there is a great need for air conditioning/heating to be functional in the summer/winter months. The elasticity of demand is inelastic during these months because of the extreme weather. This business is perfectly a competitive market. According to (McConnell, Bruce, & Flynn, 2009), this market has very large…show more content…
To stay profitable, sellers must receive minimum prices that “cover” their marginal costs (McConnell et al., 2009). If selling a particular service generates more revenue than what it costs then sell it, if not then don’t. Pricing and Non-Pricing Strategies Pricing strategy is how a business depends on how to maximize profits. According to (McConnell et al., 2009) not all sellers must create or accept a “one-for-all” price. Most firms have “market power” or “pricing power” that allows them to set their services prices in their best interests. Other services may find it advantageous to determine differences in price elasticity of demand and then charge different prices to different customers. It’s extremely hard to tailor a price for each consumer but a lot easier to see it as a group on the basis of price of elasticity of demand. Pricing Strategy Plan - Senior Discounts – most likely a big percentage of your customers due to air conditioning/heating
Open Document