Fear as a Motivator

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Fear For many, most vivid memories are conceived from times of fear. Our brains etch the memories into our brains from the adrenaline it gives us, which is called flashbulb memory. Fear makes people uncomfortable, especially since there are so many things to be afraid of. The fears of spiders, heights, failure, disease, getting injured, and that’s just to name a few. Peoples first reaction to anything is to go back to their comfort place, when someone watches a scary movie, their comfort zone would be closing their eyes. Many marketers use propaganda as a way to get people to purchase their products.They show a situation which can cause someone to get a sense of fear, then use their product as a sort of comfort zone,which influences buyers to purchase it.For example, in bug spray commercials they’ll show a person getting attacked by bugs, and then show the said person using the product to save them from the bugs. Fear makes people vulnerable, and makes them want to seek closure. Many can use fear as a motivation to achieve success. People are often afraid of failure, and when someone believes that you can not do something, it motivates you to not fail, using the fear as fuel for success. Another example is people who are afraid of public speaking. When one is afraid of speaking in front of others, they often use the fear as a motivation to make their speech good, so that they don’t have to worry about having a bad speech as well as speaking in front of others. A comfort zone for people afraid of public speaking or performing would be picturing the crowd in their underwear. Many people are also afraid of loneliness. The fear of loneliness is when someone feels as though they have no one to share their life events with. When someones lonely it gives them the motivation to find someone to share their life with, whether it’s a partner or a friend. Loneliness

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