Strategy Assignment Kudler Fine Foods has been through major changes, in which the changes have created advantages for the organization. Companies use information technologies and develop strategies and tactics to help them grow, lower cost, maintain a strategic and competitive advantage. Kudler Fine Foods have properly used the technology available to the company so that it will be beneficial to their growth and overall success. This paper will identify how technology has created business opportunities for Kudler Fine Foods. In addition, this paper will identify the generic strategy Kudler Fine Foods is pursuing, and based upon the generic strategy, this paper will identify some tactics the company should implement to realize the generic
It doesn’t appear that there is many other upscale specialty food stores in the areas, Kudler would have to look in other regions. Kudler Fine Foods will need to invest more time in researching what products or ideas will make the company successful compared to other specialty food stores outside of the country. Conclusion Kudler Fine Foods has shown it can be successful. Business has been going and appears to be doing well. Marketing is the most important key to business success.
position. I believe that, although there are many negative consequences that come along with the introduction of a new Walmart, that they are beneficial to the quality of life for a community. Te he introduction of a new store brings new jobs to the community, ones that might not have ever been created, had it not been for this store being built. It provides one stop shopping for people of that area and also provides goods at a price much cheaper than a “mom and pop” store could have. This fact alone is going to boost revenue for the town.
Kudler Fine Foods Frequent Shopper Program Overview of Kudler Fine Foods Frequent Shopper Program The Frequent Shopper Program is an integral part of Kudler Fine Foods overall sales plan. Kudler Fine foods customers are rewarded with high value incentives via accumulated loyalty points. These loyalty points are awarded by tracking individual customer purchasing habits. This purchasing behavior data will then be used by Kudler Fine Foods to refine its product offering to best satisfy its high value customers. Price is not the primary purchase decision factor for Kudler Fine Foods customers, so instead of offering every day discounts points will be redeemable for high end gifts such as travel discounts or upgrades or other specialty foods.
Companies do this by gathering information about other similar companies, customers, and products. Competitive intelligence information is used in the decision making of managers and executives to support strategic decision making for the company. It is important for Kudler Fine Foods to know what their competitor is doing for several reasons. First, if their competitor is offering a promotion to the public that is attracting more business, then Kudler Fine Foods will want to offer something along the same lines so more business will sway in their direction. Second, although the company may feel that they offer the best product, if the public feels that the competitor is offering a better product, they may want to consider changing their supplier of certain food products.
The importance of monitoring all the transactions coming and going from each location plays a key role in maintaining not only accuracy in inventory but also accuracy with the general ledger. Although, it would benefit the Kudler Fine Foods if there were written policies on security of the financial and accounting systems. This will minimize any possibility of threats on the systems and will make it easier to notice discrepancies on reports. Through the proper use of the critical information system at Kudler Fine Foods they will be able to properly know where they are spending money, how well their inventory is being maintained, keeping records of their vendors, and making sure vendors are being paid or paying in a timely
“T. J. Maxx is the leading off-price retailer of apparel and home fashions in the United States and worldwide, ranking 119 in the most recent Fortune 500 listings and ranked #1 on The Boston Globe 2010 Globe 100 list” www.tjx.com/aboutus. T. J. Maxx’s competitive advantage of its competitors is really not amongst competitors because the normal stores that a consumer would shop prices in comparison with T. J. Maxx would usually be Marshall’s. Marshalls just happens to be owned by T. J. Maxx, therefore there is a dominant factor in the field of competition because T. J. Maxx has saturated the market that if you one does find a better price at Marshall’s, T. J. Maxx still reaps the harvest of that sale. As mentioned, the bright, colorful décor that T. J. Maxx uses to dress up their stores is a great leap towards attracting consumers.
Kudler’s has an inventory that consists predominantly of perishable goods that require replacement often. Kudler’s could cut costs and leave items on the shelf a day or two longer, but that would call into question their very reason for existence in being known for fresh foods. Reputation with customers can be lost with one poor decision. One way to counter that is to provide exceptional customer service. Kudler’s means of differentiating itself from the competition is its ability to provide the best products and the best customer service.
Employees such as this would not be just following protocol but ensuring that we maintain the high level of quality in both food and service to our customers that is necessary in a specialty gourmet food store. Upon first arrival as a manager, it would take some time to read the employees and learn their character and determine if it is ideal to my vision for Kudler. The development of character within individuals is a slow and deliberate process that may have been neglected in this store in the first years of the store. I would also determine if some of the set rules and standards do not have an “artificial” feel to them. It is more about being genuine with ethical rules and beliefs which come from within our employees and can be reflected in our everyday store
Now, many people look for ways to utilize their life schedules to the maximum. They also may want to incorporate easy-quick meals to save time and stay healthy at the same time. Having the knowledge of these needs can be a very helpful tool to most of the business. However, are the stores owners really thinking of the public