Mkt301 Principles Of Marketing Research Paper

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MKT301 – Principles of Marketing Module 1- SLP 3 Property management is defined as operating a property as a business, including the collection of rent, maintaining the property, providing for taxes and insurance, provision of utilities to the property being managed, and arranging for new rentals and negotiating the rent. When I retire from the Military it is my goal to establish this business and allow my property to make me money. NAME Property Management Service “Serving Maine’s Communities” LOCATION Central Maine NATURE Typical duties expected of a property manager include finding, evicting and generally dealing with tenants, home repair, home improvement, cleaning, maintenance, landscaping to include snow…show more content…
This savings can always be diverted into purchasing more property and further expanding my scope. Another way to make a dollar in this business is to offer to look after the property that does not belong to you. Other owners will higher my resources and skills in property management to run their business. The more diverse I can be the more money I will make. However the more diverse I become the more employees I will need to higher. (Willett,…show more content…
That's why I will offer a full suite of services to relieve property owner stress, such as tenant placement, credit screening, maintenance, property inspections, collections, evictions, and monthly financial reporting. My goal is that when someone chooses the Property Management Service they are choosing Real Property Management to handle their properties, a dedicated property manager assigned to your property with no worries. TARGET SEGMENTS Segmentation is based upon developments on the demand side of the market and represents a rational and more precise adjustment of product and marketing effort to consumer or user requirements (Smith, 1956, p5) | |Geography |Behavioural |Social-economical |Situational Factors | |Low income-State |50% Downtown |Traditional Usage, |Low Income, State aid |Urgent, larger request | |Housing | |Long term | | | |25-40 |15% outskirts 15% Downtown |Traditional Usage, |Lower-middle class |Moderate Need

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