On Sale at Old Navy: Cool Clothes for Identical Zombies

1430 Words6 Pages
Nina Olmo Final paper When we as people purchase house items or decided for a new look what drives us as consumers to stores? Do we as people go along with the rest of the society by looking like an identical zombie or are we shopping to get more for our money? Some people would argue over the the course of time we lost our culture and instead we decided to look "cool" to fit in with the rest of the society. Author of "On Sale at Old Navy: Cool clothes for Identical Zombies" (Cave), Damien Cave argues that consumers are easily convenience to shop by big cooperations. In contrast, author "Spend, Spend, Spend. It's the American Way" (Shiller), Robert J. Shiller, in his perceptive by consumers shopping it helps out the economy. Author of "How Companies Learn Your Secrets" (Duhigg), Charles Duhigg wrote an article how a statistician can learn your secrets as a shopper. I think if consumers are getting more for there money I don't see anything wrong with huge cooperations advising consumers to shop when there is sale or coupons being mail to them. It helps the consumer save and also helps the economy in a positive way. Caves argument is consumers being easily convenience by big cooperations and finds it morally disgusting. Caves states that critic Thomas Frank , author "The Conquest of Cool" while he was browsing into San Fransico's flagship store there was Old Navy signs that would exclaim "priced so low, you can't say no," (268,Cave). The look on Franks face was in fact not conniving enough to be seduced by Old Navy's signs. Cave quotes, "Oh God, this is disgusting," (268, Frank) I disagree that it is disgusting. Consumers prefer to know when a sale is going on. However, what difference does it make if we in fact are buying the same items as the rest of the society? People can purchase the same items but also can become creative with the item purchased.

More about On Sale at Old Navy: Cool Clothes for Identical Zombies

Open Document