Bus 235 Marketing Mix Paper

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Marketing Mix BUS 235 Instructor: Tricia Norris December 9, 2012 Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. (Hartely, 2011, p. 6). When we think of marketing many think of purchasing a product that we feel will benefit us in some way shape or form. It is whether a product or service or idea consisting of a bundle of tangible or intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value. (Hartely, 2011, p. 246). We as consumers feel after a purchase of a product or service we have succeeded in filling a need or desire that will help or fulfill our lives in one…show more content…
It is easy to install and use and the best features is you do not have to type and you do not have the fear of spelling words correctly because it does it for you by simply speaking. The world we live in is full of diversity, made of a many people, with different cultures and languages and Nuance has helped to close the gap on this dilemma. Dragon supports 50 different languages which has won awards for its solutions in language barriers. Dragon can even learn to adapt its format rules by detecting the way you implement corrections, abbreviations, numbers, and more so your work looks the way you want when you use it which has been awarded the best in performance compared to its competitors. (Nuance Communications, Inc., 2012). One of the key attributes that Nuance offers towards their product Dragon compared to its competitors, it has a 24 hour a day, seven days a week support line, and a website with online representatives available to discuss any issues you may have with the products they offer. These types of services are a great selling commodity and encourage prospective buyers to choose the Nuance Dragon program over its competitors’ products. (Nuance Communications, Inc., 2012). They even have bilingual representatives available on their support line for those who do not speak English as their primary…show more content…
The fact that it is available at a reasonable price and provides a service of converting talk into text it can be beneficial many market segments. If you have a voice this product can be used in all types of scenarios. This product can save lives, change lives, and even let someone begin a new life with the use of the hands free design of its product. The overall profitability of its many uses leads me to believe, it is a product that provides a service which is affordable and it can be beneficial to many people all over the

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