“Working-class women, as much as their more wealthy counterparts, wound these commodities into their own culture based in display, self-statement, and glamour.” (Enstad, 18) Working women purchased cheap fiction known as dime novels. Women would often save up for weeks just to be able to purchase one book. Another common purchase of the working class woman was clothing. Similar to the novels, women would save up by skimping on their lunches to buy a dress from what the middle class called “slop” dress makers. These dresses were cheaper imitations of middle class fashion and would often fall apart, but the women bought them regardless.
They wanted their image to change. An artist, Charles Dana Gibson believed that the Gibson Girl represented the loveliness of American women. The Gibson Girl influenced society in the early 1900's much like Barbie influenced society of the late 1900's. She was critiqued by many people; much like Barbie is today, for creating an unrealistic perfect image of what women should look like using picture-perfect proportions and long flowing hair. Regardless of the criticism she soon became a trend setter.
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
(p. 80) Young women really loved the bobbed hairstyle. One fashion magazine predicted that the bobbed hairstyle would not last very long, but it did and they were forced to show more bobbed hairstyles in their magazine. The cosmetic industry made lots of money as well because of all of the products they were pushing to women. By 1929, some 2,500 different perfume brands were created along with 1,500 face creams. (p. 80).
America produced an abundant amount of cotton to substantially sell to other nations and also develop cheap clothing for Americans. The Industrial Revolution changed American tremendously. In the beginning women had no rights and were strictly housewives intended to raise children. Throughout these times many changes occurred within the roles and rights of women. Women during this era were given opportunities for freedom.
Women who want to win without losing male approval temper their victories with beauty, with softness, with smallness, with smiles” (Signs of Life in the USA 540). This statement is well rooted is many movies such as Legally Blonde & Private Benjamin, but in the movie G.I. Jane, femininity is thrown to the wayside in order to gain the respect of men and move up the ladder of success in the workplace. The movie tells a story of a woman, Lt. Jordan O’Neil, and her journey of being the first woman test case for the U.S. Navy Combined Reconnaissance Team. O’Neil was hand-selected by a woman senator, because she was pretty and feminine and didn’t look like a stereotypical lesbian.
While flipping through a magazine one day, Massie sees a Opportunity being a Be Pretty Cosmetics salesgirl. If she becomes one of the top sellers, she can get a purple streak, which entitles her to get anything that she, wants with no wait. The next day, she goes to the Be Pretty headquarters in New York City and picks up her starter kit. Convinced that making over LBRs and becoming a top-seller will be easy, Massie begins to envision herself with the purple streak and what she will get with it. After learning that making over LBRs is harder than she thought, Massie uses a negative sales tactic to get customer attention by telling them
By offering low prices and giving people access to more high end goods, the department store helped blur the lines of class that previously divided society. The status of women was also changing at this time due in part to the rise of the department store. The department store gave women a place that was socially acceptable to visit and it was a significant job provider to a growing female workforce. There were also the changes in technology that emerged as modernity gained momentum. The department store was a symbol of this modernity, showing off all that was new in the world.
As women grew from their roles as housewives and mothers, into the more formidable combinations of mothers, housewives and career women, the strive to find recognition and substantiate as intellectual equals with men was daunting. This look back at the way women were represented through various marketing techniques doesn't give an completely precise accounting of the abilities or restrictions of women in that era, but it goes a long way towards showing what advertisers (mainly men at the time) thought about women's lives and
I know how we always want the next new makeup or hair product that’s going to make s look like the model in the commercial. Women can’t just run to the store in sweat pants because they value their appurtenance too much. Women don’t feel as confident when they don’t look nice, but men don’t really care either way. In the reading, “Do thin Models Warp Girls Body Image?” I agree with Nancy when she says thin models on the runway or on TV can cause very young girls to become anorexic or bulimic. Nancy says, “Girls are being bombarded with the message that they need to be super-skinny to be sexy.” (Hellmich 706) I believe that is very true when she says that but what young girls don’t realize is that you could be beautiful and sexy with any body type that you might have.