Golden Goose or Empty Nest

1606 Words7 Pages
Case Title: Nest: Golden Goose or Empty Nest Positioning (10 points): Who is the stakeholder? What is the core business problem? What is IT-enabled value proposition? Positioning: We are consulting for Google to help improve and reposition Nest and Nest’s products in terms of strategy implementation. Stakeholder: There are two major stakeholders in this case: 1) Google: They purchased Nest and are heavily invested in its success or failure 2) Nest Leadership: They are responsible for providing a successful product to the market and their owners Google Core Business Problem: The products offered by Nest are not fully robust and are working in a vacuum with no integration whatsoever leading to a lack of success in the marketplace. IT-Enabled Value Proposition: Nest’s products are sensor driven, self-learning, and programmable thermostats and smoke detectors. These products can provide vital statistics about individual homes which can be used to modify services to that home and to control that home from a remote location. This can provide cost-savings and greater energy efficiency as well as comfort and convenience to the individual consumer. Scenario Analysis (25 points): What MBAS 840 concept did you use? Make sure you show how the concept was used and provide specific details that show your analysis. 1) SWOT Analysis: This SWOT analysis can be divided into both Internal and External Components. Internal Components: This concept deals with competencies and shortcomings that are part of the core of the organization that is being examined. * Strengths: The strengths of Nest are that they offer products that are ahead of the game (first mover advantage), and that they are owned by a strong, creative, technology-infused team (Google), and their products are artificially intelligent products that learn throughout their life-cycle. This all

More about Golden Goose or Empty Nest

Open Document