Kudler Fine Foods Strategy Analysis

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Strategy Assignment Kudler Fine Foods has been through major changes, in which the changes have created advantages for the organization. Companies use information technologies and develop strategies and tactics to help them grow, lower cost, maintain a strategic and competitive advantage. Kudler Fine Foods have properly used the technology available to the company so that it will be beneficial to their growth and overall success. This paper will identify how technology has created business opportunities for Kudler Fine Foods. In addition, this paper will identify the generic strategy Kudler Fine Foods is pursuing, and based upon the generic strategy, this paper will identify some tactics the company should implement to realize the generic…show more content…
“The primary objective of scanning is to identify early signs of emerging trends and changes in the environment that may result in an opportunity or a treat” (Gomez-Mejia & Balkin, 2002, p. 159). Scanning is essential to a company’s success and survival. A key concept of scanning the industry in which a company is in would be to do a SWOT analysis. First, Kudler Fine Foods should examine its strengths. Currently, Kudler Fine Foods is growing, and they have developed a good niche in the specialized gourmet grocery industry. Another strength of the company is the vision and mission statement is being implemented successfully, and they follow the differentiated strategy closely. The company also offers a wide selection of the finest products from all over the world. A weakness for Kudler Fine Foods is that they have not been in the industry for a long period, and no continuity because of the short period of time in the industry, so this is why the company needs to continue to scan the industry for best practices. Kudler Fine Foods also have various opportunities. First, the company has no direct competition they focus on attracting “discriminating gourmets who are looking for the more than organic foodstuffs, they want the best foods and excellent customer service” (Administration, Strategic Plan). Another opportunity is that…show more content…
& Balkin, David B. (2002). Management. [University of Phoenix Custom Edition E-Text]. New York: McGraw-Hill Company. Retrieved February 1, 2009 from University of Phoenix, Resource MBA/502 Managing the Business Enterprise. Turban Efriam, Rainer, Kelly R. & Potter, Richard E. (2003). Introduction to Information Technology. [University of Phoenix Custom Edition E-Text]. John Wiley and Sons, Inc. Retrieved February 1, 2009 from University of Phoenix, Resource MBA/502 Managing the Business Enterprise. University of Phoenix, (n.d.). Administration: Strategic Plan. Retrieved February 1, 2009, from University of Phoenix, rEsource, Virtual Organization Portal: Kudler Fine Foods, MBA/502 Managing the Business Enterprise. University of Phoenix, (n.d.). Sales and Marketing: Marketing Overview. Retrieved February 1, 2009, from University of Phoenix, rEsource, Virtual Organization Portal: Kudler Fine Foods, MBA/502 Managing the Business

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