Logistic Support Essay

601 Words3 Pages
Barilla SpA case What are the reasons for the increase in variability in Barilla’s supply chain? * Since the 1980’s extreme demand variability- week to week variation in distributors’ order pattern. * High inventory carrying cost and manufacturing cost due operational inefficiencies * Unacceptable Cycle Service Level- inadequate product availability * Distributors’ inability to carry large number of SKUs. * Pressures to manufacturing in terms of production lead time and perishability of the product. How can Barilla cope with the increase in variability? No What is the impact of transferring demand information across the supply chain? * Overburdened Manufacturing and Logistic Operations * Poor Product delivery * Thinning and distributors/retailers margin * Increased inventory carrying cost * Unanticipated demands * Bullwhip effect- Variation in demand caused bullwhip effect in entire supply chain. * Long lead time * Inaccuracies in demand forecasting * Price variability due to promotional activities * Order Batching 1. To reduce ordering cost 2. To take advantage of Transportation economics such as full truck loads 3. Sale incentives 4. Forward buying due to promotional activities to get benefits from lower prices. Can the Vendor Managed Inventory strategy solve the operational problems faced by Barilla? Yes, Vendor Managed Inventory is the process where the vendor assumes the task of generating purchase orders to replenish a customer’s inventory. VMI should be about improving visibility of demand and product flow in a supply chain, facilitating a more timely and accurate replenishment process between a supplier (vendor) and an inventory site (customer, distributor, distribution center, etc…). Done effectively, VMI delivers tangible results throughout the supply

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