Marriott Wacc Case

713 Words3 Pages
Marriott Corporation: Cost of Capital Case 1. For what purposes does Marriott use its cost of capital estimate? Does this make sense? The Marriott Corporation uses their cost of capital estimate as their hurdle rate to determine which investment opportunities should be accepted or rejected. By requiring any potential projects meet the division’s respective hurdle rate, the company ensures that their investments will have high enough returns to compensate for any risks that must be undertaken. In addition to using the cost of capital as the hurdle rate, Marriott is considering using the cost of capital to determine inventive compensation. In other words, it was proposed that employees receive bonuses based on their division’s return on assets compared to the hurdle rate. It is appropriate to use the cost of capital as a hurdle rate in determining which projects should be pursued. It is standard practice for companies to discount future cash flows at a predetermined discount rate to determine whether or not the company will be profitable. However, using performance compared to hurdle rates would be somewhat challenging in that managers would have an incentive to underestimate a project’s true cost of capital in order to consistently beat their estimates. 2. What is the weighted average cost of capital for Marriott Corporation as a whole? What type of investments would you value using this WACC? This WACC measure is the opportunity cost of capital for the Marriott Corporation as a whole. Investments in Lodging, Contract services, or Restaurants would all use their own WACC measures and not that of the whole corporation. 3. If Marriott used a single corporate hurdle rate for evaluating investment opportunities in each of its lines of business, what would happen to the company over time? If Marriott used a single hurdle rate for all lines

More about Marriott Wacc Case

Open Document