Explain why teamwork is central to good customer service. Identify the service offer of your organisation. Identify the part you play in delivering customer service. Identify who are your customers. Describe the main characteristics of typical customers that you deal with.
Goodwill Industries – Marketing to a variety of customer types Assignment Objectives 1. Learn to recognize the various types of customers a company may have. 2. Understand what creates value for different customers. 3.
Week One Discussion Questions How is marketing management both an art and a science? What global marketing challenges and opportunities do businesses face today? Marketing has become recognized as a basic motivating force in most organizations. Marketing management focuses on the process of marketing decisions for organizations. Companies practicing the marketing concept strive to satisfy customers' needs while achieving the organization's objectives at the same time.
14). Value could be considered a measuring tool of the likelihood that the consumer will become a repeat customer providing ongoing business for the company. | | | | | | | | (TCO A, B, C) How would you describe relationship marketing? Why are these relationships so important to successful marketing? | | | Relationship marketing strives at “building enduring relationships with people and organizations in order to earn and retain their businesses” (Kotler & Keller, Pg.
Unit 5003V1 - Managing team and individual performance Introduction This unit is about understanding how all team members contribute to the achievement of an organisation’s overall objectives, and how to plan and monitor performance so that everyone understands their responsibilities and receives regular feedback on performance both as a team and an individual. This includes understanding and dealing with areas of conflict and poor performance using both informal approaches and formal systems and procedures where necessary to support improvement. Scenario Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario:- You are a manager, leading a department in a medium sized company. You are responsible for setting work and development objectives for your team and for monitoring performance and achieving business results.
c- Serving the refreshments or food at the right time. 3-After an event, this might include: a- Getting feedback from the attendees. b- Tracking and contacting the potential customers. 2. Complete the table below by identifying two ways of providing support before, during and after a business event.
Demand of services and products in the market. 2. Target market of the business and how it can be improved. 3. Check what your competitors are offering to customers.
In getting over the hurdle, we proposes a strategy that puts SC Johnson’s strengths and resources to effective use. This section begins with a recap of the opportunities identified in the situational analysis. We then identifies how SC Johnson can capitalize on those opportunities by implementing the proposed strategy. The focus throughout this section of the report is on differentiating the brand in a way that is meaningful to the consumer. Our objectives for the proposed strategy are presented, along with a description of the target consumer.
The way she could go about this step is to go to each store herself. She could evaluate each worker individually. This is where she could pay attention to detail on each person. She could see what they need to fix or what they are doing great. In the end of this she would notice how things are being run from the employees, and how the managers are assisting.
b. Customer satisfaction, Market Share and Customer loyalty can be tied with the customer goals of measurement of the Balanced Scorecard. c. Direct Distribution Performance (Supply chain Performance) and Cost of Manufacturing can be tied with internal business processes (Operations) goals of measurement of the Balance Scorecard. d. Employee satisfaction, retention and development can be tied with Learning and Growth goals of measurement of the Balance Scorecard. Also business goals In IT-Industry can be visualized by applying internal customer relationship management as described by Frank L. Eichorn “IntCRM provides a quantitative and visual evaluation of the key criteria that affect an organizations propensity for managing internal customer relationships and delivering systems that meet business needs ( Pg 2, who Owns the Data (2004)) Defining for Quadrant as it relates to performance measure In order to build right culture, firms should focus on several key attributes to ensure the success of the Firms: • Developing