Pay Day Loans

860 Words4 Pages
Assignment Questions 1. What are the dominant economic characteristics affecting the payday lending industry? The dominant economic characteristics that were affecting the payday lending industry were the economic downturn (less borrowing), Government laws and regulations, and finally industry saturation. 2. What is competition like in the payday lending industry? How strong are each of the competitive forces that make up Porter’s Five Forces Model? What do your strength ratings reveal about the overall attractiveness of the payday lending industry? The competition in the payday lending industry is significant. The order of competitive forces from strongest to weakest in Porter’s five forces model are as follows: Potential Entrants – Substitutes- Industry Rivalry- Buyers- and Suppliers. I believe that potential new entrants help liquidate the pay day market which might drive demand down in individual stores (the entries to barrier are extremely low 135k for startup), followed by substitutes such as credit cards offered by Providence (which were marketed towards unbanked costumers), current industry rivalry also proved to be a competition force that affected individual pay day locations (similar reason to new entrants). 3. What are the driving forces that are currently affecting the payday lending industry? The driving forces that are currently affecting the payday lending industry are entry or exit of major firms, regulatory influences and government policy changes, marketing innovation, and lastly changing societal concerns and attitudes. The entry or exit of major firms can change a firm’s profitability especially the three main pay day businesses that are present. Regulatory forces heavily influence the pay day industry because they need to adhere to the law and presenting themselves in accordance to regulation in order to avoid penalties (if
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