Rio Bravo Essay

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TABLE OF CONTENTS EXECUTIVE SUMMARY ........................................................................................... 1 INTRODUCTION ........................................................................................................ 3 INVESTIGATION: WHAT WENT WRONG? WHAT COULD HAVE BEEN DONE? . 4 CONCLUSION AND RECOMMENDATION ............................................................ 20 BIBLIOGRAPHY ...................................................................................................... 22 EXECUTIVE SUMMARY The following report is based on a case study of Packard Electrical’s electrical harness manufacturing plant, Rio Bravo IV. Packard Electrical had previously experienced excellent results in the United States based on their traditional operational processes but had failed to impress in the overseas market, serving a different type of customer. This is due to a number of systemic problems in the customer serving processes inherent in the Rio Bravo plant operations. These problems are highlighted in the report and are: • A lack of proper planning led to the mismatch of resources, which includes human talent, infrastructure; • • • • Careless planning and poor execution of processes; A lack of customer focus; Poor communication across the supply chain; Misalignment in philosophies and value systems between Packard Electrical and NUMMI; • • Lack of a change management system and A dearth of continuous improvement The primary causes of the above stated problems were a lack of lack of proper strategic planning on behalf of Packard Electric’s management team. There was also a lack of planning in the design and development of the plant taking into account the demanding customer requirements. There are also appeared to be a lack of understanding of the exact customer requirements and how to deliver the exepcted quality. Decisions were

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