Changes Sprint/Nextel are making for prior poor management decisions iv. Sprint/Nextel drop opportunity to be more successful d. Successful Companies i. AT&T / Cingular is the largest wireless carrier in the U.S. and will further succeed because of the iPhone’s popularity ii. Nokia expects its devices market to grow further leading to further profits iii. Verizon and T-Mobile succeed because of Sprint/Nextel’s struggles iv. T-Mobile will continue to be successful because of work with Apple over seas III.
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
What is the product’s closest brand competitor? There are several competitors for this product market: Google Nexus 7, Kindle Fire, Samsung Galaxy, and the Apple I-pad. Explain why you chose this brand rather than the competitor’s brand. The reason I chose this brand is that I already have an iPhone and I was looking for a product that would do more than my phone. I felt that if I went with an iPad that I would just be getting a larger version of my phone.
Apple Watch Consumer Behavior: How People Make Buying Decisions Week 3 Writing Assignment MRKT 310 Marketing Principles Professor Date Consumer Behavior Model: Environmental Factors Two of the most important environmental factors to Apple watch are the Communication and Technology. ‘Communication’ focuses on educating consumers and provides critical insights about Apple Watch that the consumer didn’t know they had a need for. The environmental factor of communication plays a significant role in stimulating the cognitive knowledge, provided meaning and believes about the Apple Watch. The consumer integration process is very valuable for Apple to understand how the consumer interprets and receives Apple Watch’s marketing strategies, not just the product. The other environmental factor: ‘Technology’ is a significant tool for Apple to reach out to its costumers.
Firstly, the effect on the demand is caused by its substitutes. When Samsung Galaxy was first introduced in 2009, there was a huge technology gap between its rival. As time goes by, closer substitutes came in the market. As a result, the demand of Samsung Galaxy decreased during the launch of new competitor products that are equal in level of technology, or quality. On the contrary, the brand’s image is vital as it affects the demand of Samsung Galaxy positively.
2. Competition with Android smart phone and tablet The intensive competition between Apple and Android with regard to smart phones and tablets is the top issue about market share. In the table of top worldwide smartphone vendors, Samsung took over the most market share since 2011, Apple became to the second one. It indicates that Apple is losing its market leader position on account that in need of innovative function or design and various apps to differentiate it from the others and the inappropriate pricing. Recommendation: Apple should keep creating innovative functions and increasing more apps, using broad differentiation strategy, adjusting the price to be accepted by customers 3.
Our wide-reaching digital campaign for the Samsung Smart TV is no exception, and the following is an in-depth look at the methods used to create a campaign that we believe will have far-reaching results. Before starting on our campaign, we decided to do an analysis of the industry and how Samsung’s product fits in with the rest. After secondary research into the TV and Smart TV industry, Samsung as a company, and Samsung’s Smart TV itself, we compared Samsung to its biggest competitors and initiated an online survey as well as some in-person interviews to see what customers currently think about Samsung’s Smart TV. With this information, we developed a SWOT analysis for the product to determine its current positioning in the consumer marketplace. Based on our research, we refined and embellished upon the target audience suggested and created an overall strategy highlighting the single most important thing that we want consumers to remember, namely that with Samsung’s Smart TV, consumers can “Invest in an interactive experience that everyone can enjoy.” Due to Samsung’s already outstanding website with well-displayed interactive content, we decided to attempt to drive consumers from applications they
Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34). What are the competitive forces and how strong are these forces, What forces are changing in the industry and the impact these changes will have on profitability, what market positions do rivals occupy, their strategic moves, key factors in future success and outlook to good profitability. Competitors Has Apple been able to stay competitive in this industry? Yes, as stated by Gamble, 2012, “Apple’s proprietary operating system and strong graphics-handling capabilities” have differentiated them from their rivals, but allowed them to move forward and change with the industry. Tom Coughlin in Forbes Daily Posts states that though “There are some limitations to a company’s ability to change what it does, Apple proves the point that” they can continue to become a high-mobility company” and not become stagnant within the industry.
The two controlling companies in the smartphone industry are Apple, with its iOS phones, and Android. According to The Verge, 99.6% of every person on the planet with a smartphone has either of the two operating systems. People use smartphones almost every day, for tasks like texting, e-mail, social media, games, work...the list goes on; but with so many iPhones and Android phones out there, it’s hard to decide exactly which phone is the one. Fear not, however, because there is an obvious answer to this question. Phones with Android are better than phones with iOS because they are customizable, open-source, and physically more capable, and more people should have these types of phones.
It is a also important to note that strategy of launching iPod and other subsequent new products were very much in synchronization with the ‘Digital Hub’ strategy. Analyzing the industrial environment based on Porter’s 5 force model we get: 1. Intensity of Rivalry: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. However despite these companies having more or less the same hardware had less than 10% of the market share because of the launch of iTunes. Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods.