Should Limits Be Placed on Adverts?

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Should restrictions be placed on adverts that target children? Child obesity is a growing problem in America. There are many possibilities that are contributing to this issue, and are being investigated. Adverts that target the child audience are a main focus, while others argue that adverts have nothing to do with obesity; the child’s home life and surroundings are the cause. People are also pushing for restrictions to be placed on marketers that target the child audience, while they do not see who is actually buying the unhealthy food for their children. Placing restrictions on advertisement that targets children may or may not aid in reducing the soaring obesity rates since the child’s home life and surrounding advertisements both play a major role in their eating habits. It is obvious that marketing strategies that target children are not the cause of child obesity. Children follow their parents and official data confirms that children follow in their parents’ footsteps, so focus should be placed on the parents, not the advertisements. Passage two also writes that children are less active, and that “limitations on advertisements will not make them any thinner.” These reasons indeed prove why adverts cannot be blamed for child obesity. Although a child’s home life does have a large effect of their eating habits, marketers that target the child audience can take partial blame. Passage one explains how when children are surrounded by advertisements, they fall subject to buying the unhealthy foods in places such as vending machines. According to passage one, scientific studies proved that children lack the decision making skills to say no to such advertisement. With these food brands advertising their unhealthy foods on today’s youth, it is hard for children to say no; if the marketing strategies were restricted, then there would be less products that

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