Kudler’s means of differentiating itself from the competition is its ability to provide the best products and the best customer service. The fact that Kudler’s prices are obviously at a premium compared to those of a standard market means that they must earn the mark up built into product costs. Kudler’s owner, Kathy Kudler, enjoys her time spent on the sales floor serving customers more than any other aspect of her job. Another means of providing value to the customer is that of education. By explaining the nutritional values of organic foods and offering samples of exotic products, the consumer benefits from learning the value of organics and the newfound willingness to try foods that were previously unknown to them.
Introduction Statement Kudler Fine Foods (KFF) is a profit organization created to assist individuals who cherish the finest taste of gourmet food in the United States. KFF offers variety of services that cater to the California community. Kudler Fine Foods will act within the scopes of its mission, philosophy, and operating polices to better service the customers. KFF will exhibit fairness and honesty in all interactions with the public. KFF main goal is to provide excellent services to the highest level in order of improving functional independence for customers.
Lowes Foods superior customer service, rewards programs, Lowes Foods to Go program, and deli selections are unique in the grocery industry. By opening new locations in a new marketing region, Lowes Foods will increase their sales and therefore profits. A distribution center would be build to support a network of 5 to 10 stores throughout western Detroit and Ann Arbor areas. With the new locations, the goal would be to increase revenues and net income by 10% within 5 years. These efforts in customer and community service help Lowes Foods to increase their sales and therefore profits.
Kudler Fine Foods also have various opportunities. First, the company has no direct competition they focus on attracting “discriminating gourmets who are looking for the more than organic foodstuffs, they want the best foods and excellent customer service” (Administration, Strategic Plan). Another opportunity is that
Kudler Fine Foods has shown the upscale of products not is important that customers see the product as such. If the product is not marketing the upscale quality of the décor sales can decline for store locations. Importance of Competitive Intelligence Competitive intelligence is an area within the company that may pose a challenge. Competitive intelligence is imported to Kudler Fine Foods to help show what will keep the company successful. It doesn’t appear that there is many other upscale specialty food stores in the areas, Kudler would have to look in other regions.
The generic strategy is the main ideal about how Kudler Fine Foods can best challenge in the marketplace. The ideal of Kudler Fine Foods is to have a one-stop shopping experience for the finest meats, cheeses, organic foods and ingredients, and wines at sensible prices. Kudler Fine Foods will not pursue the strategy of the lowest cost leader in the area because of its gourmet and organic foods, wine selections, and different services they provide. As an alternative Kudler Fine Foods will emphases on producing and marketing its products and services through differentiation. Achievement of this plan will involve Kudler Fine Foods possessing good marketing abilities, innovative skill, support of the stakeholders, and a reputation for quality in the
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
Competition in the market place is one facet that drives the capitalistic system. Without competition a business would not have any checks and balances to control pricing to the consumer. Since businesses compete for consumers businesses must market its products and services so it will entice consumers to buy its products or services. If a business prices what it wants to sell too high consumers will likely go to a competitor instead. To be competitive businesses will have to research local competition and set prices as-well-as stock product that will compete with any other businesses in the area.
Kudler is a well established name in the gourmet food market, but Kathy and her marketing research team needs to use the best strategies they can to stay ahead of their competition and to provide items that they customers are in need of and that they want. Using public information is part of competitive intelligence it is legal and it helps a business identify the next move of the competitor as well what they are introducing new to the market. The competitive intelligence and analysis will let the organization determine marketing strategies and opportunities that they can take advantage of to make there business a
Without customers, there is no business and this will hurt this large company in the long-term. Not only is it right for the company to give more consideration to their employee’s desires but it will also contribute to the bottom line. Their customer will know the value of their company and employees will be more productive in what they do and proud of who they work for. Wal-Mart makes an average of $245 billion in revenues; therefore they have the resources to treat employees fairly. It is important for their corporation to take care of their workers and have a reputation of treating them fairly, which is important to the customers.