How has Apple implemented the marketing concept? Apple implemented its marketing concept by seemingly offering products to consumers that are state of the art and revolutionizing its industries. Apple seems to know what consumers demand before the consumers actually know. The iPod and iPhone were created before people even knew what a digital music player or a smartphone were. Not only do they sell these items the company sells high end computers to its customers.
What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? -Apple has used innovation to meet the market and consumer needs. Apple has continued to evolve with the changes in technology.
* Apple has the biggest online apps store for iPhones, iPods touch, iPad and Mac with over 585,000 apps for users. * The stage of iPhone 4S ’ s ‘product life cycle’ is growth. Because It has just came out to the market for only 6 months and with a lot of new software and features it might affect some applications that do not fit with the new changes. So Apple needs to update the firmware and improve the quality of performance for the phone, example: apple just release the update iOS 5.1 to increase the battery life and improved Siri by provide a new language for voice recognized: Japanese bring up to 6 different kinds of voice recognized languages: English, British English, Australian English, French, and German. * Our organization’s overall marketing strategy is in order to satisfy consumer and increase the market volume, we need to give them better quality and performance of products with lower price.
Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations. Technology plays an important role in the applications of operations management of a business. Technology may bring productivity and efficiency to a business. Apple
When Apple released its first DAP (also more commonly referred to as ‘MP3 player’) in 2001, such players had been present in the market for quite a while. The first mass-produced player was introduced in 1997 by SaeHan Information Systems, shortly followed, in 1998 by Diamond Multimedia (with the Rio player) and Compaq. In 2000, Architectural Innovation Architectural Innovation is the restructure of Existing Product Technologies. It is the key to binding the massive potential of these technologies that have been technologically advanced. One good example of architectural innovation is the successful launch of apple’s iPod, developed by Apple Incorporated.
Strong Marketing Efforts One of the greatest strength of Apple is its impactful marketing efforts which produced a potent concoction of a strong global brand and celebrated products. Brand Marketing Apple is one of the most established and reputable IT brands globally. Its popular multi-million dollar marketing campaigns included successful “Think Different” ads and catchy slogans such as “It just works”, which positioned the firm as a chic alternative to its competitors. Apple also promoted its computers as the “world’s greenest lineup of notebooks” that are recyclable and energy-efficient. In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”.
Now that apple has become one of the top notch sellers of the world they are starting to spread their business horizons. They’ve constructed a new deal with Verizon
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
This report relays a strategic advertising campaign for the apple TV. COMPANY ANALYSIS * Apple Inc was incorporated in 1973. Founded by Steve Jobs, the company’s core business is manufacturing and selling mobile and computer multimedia devices and software. In addition, it provides other communication solutions like networking, peripherals and other non-mobile digital products (Reuters, 2012). * Some of the products and services include the iPhone, Apple TV, iPad and iMac.
1) The IPhone’s 2) The MacBook’s 3) The I-Pad’s C) Products Apple has to offer in the future 1) The IPhone 6 2) New Mac books 3) New Ipads III. Profits of Apple Inc. A) Profits made at earlier stages 1) Invention of new products 2) The demand of the products B) Profits made currently 1) Profits made by current products 2) Profits made by demand of the products C) Profits in the future 1) Estimation of profits 2) New products IV. Global Reach A) Apple’s reach at earlier ages 1) Only in Virginia , California 2) Only U.S based B) Apple’s Global reach currently 1) How many countries it is established in today 2) The Availability of Apple products in the world C) Global Reach in the future 1) Expansions in different regions 2) Increase of Apple Consumers in different regions. V. Trends A) The Innovation of new Products 1) How new Products were invented 2) Reason to continue in the invention of new products B) Profits made over the years 1) Profits made by global expansion 2) Profits made by various new products C) Global Reach 1) Reasons to expansion of global reach 2) Increase of Apple consumers VI. Conclusion