Intel in China

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Case 1: “Intel in China” 1. How did the incident with Li happen? Tang’s career has been successful within the company, and Intel considered him as a good candidate to help to develop and increase the business in China. As part of his background was the education received abroad and he has also been in the company for a considerable time and the experience gained seemed to accommodate Intel’s goals. As part of his vision for the business, he focused on re-allocating resources and activities for key positions. He wanted for the employees to concentrate in activities that could transmit advantages that the company could offer to their customers by working and growing together. One of the key positions is the Account Manager; they were responsible to build relationships with software developers and vendors but also to work very close with customers and helping and encouraging them to create value together. Li is a promising account manager and even though he’s been in the company for a short period, his performance on creating relationships with top management had been so far very productive. He has recently been working very hard on a project to help software developers to help them run their business but overtime this project has become more and more complex. The conflict began when Tang ask to have the project canceled. To his eyes, it was out of the responsibilities that Li should be handled and thought he should focus more on the primary goals. To Li, it as a major problem since he has dedicated big efforts on completing the project and he sees that the relationship build with the customers will be affected by this decision. 2. Tang largely ignores his rank or his experience in the U.S. and hopes that by making it a non-issue, it perpetuates the feeling that he is “one of a bunch of Intel employees, working hard to avoid dissonance in

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