Good to Great Analysis

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Good to Great Book Analysis Paper Jim Collins makes an extraordinary assessment of why some companies are great and how some companies are just good. It evaluates how good companies can make the transformation from just a status of good to an exemplary status of great. Collins (2001) proposes a question of whether or not this “good-to-great” status can become an achievement or not. To answer this question Collins and his research team makes an embarkment on a five-year pursuit to identify a set of elite or good companies that make the leap to great results. Collins (2001) and his research team contrasts the good-to-great companies with a carefully select set of comparison companies that did not make the leap from good to great. “Good is the enemy of great” (Collins, 2001, p. 1). This quote assesses and makes the assumption that because a company, school, or even a government is good, they never make the transition to greatness. Acquiring the astigmatism of good are enough and sometimes this causes companies, and other individuals to become complacent, never venturing to further their status to greatness. Collins (2001) assesses that the “vast majority of companies never become great because the vast majority become quite good, and that is their main problem” (p. 3). The goal of the research team is to figure out why some companies proceed to achieve greatness and others just remain good. This undertaking meant taking 1,435 Fortune 500 companies where only those that incur a transition from good companies to great companies. From this pool of companies only 11 companies met the strict criterion that entails a company of experiencing greatness. Philosophical Assumptions The book evaluates several philosophical assumptions of what it takes to transform a company from good to great. Collins (2001) discusses a term called Level “5” Leadership. Level

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