Apple Inc.

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Question No. & Title: | Case Study 1: Apple After Steve Jobs | 1. In what product segments does Apple compete? How does the company position its products against its competitors? 3 1.1 Product Segmentation 3 1.2 Positioning 4 2. Perform a SWOT analysis for Apple 6 3. Analyze Apple’s board structure. Are criticisms of Apple’s board justified? What changes would corporate governance reformers like to see and why? 8 3.1 Analyzing Apple’s Board Structure. 9 3.2 Changes corporate governance reformers would like to see. 10 4. Apple was extremely secretive about it’s succession plan. What were the benefits of this approach? Was the lack of transparency a breach of the board’s fiduciary responsibility to shareholders? 11 5. What does Apple’s selection of Tim Cook as Job’s successor signal about its future strategy? Do you agree with this choice? Why or why not? 13 5.1 Selection of Tim Cook 14 5.2 Our Choice 14 6 Identify the top challenges that Tim Cook faces. How should he address them? 15 7. Research and give an update on Apple’s performance as of the time of your reading this case. 17 Bibliography 19 1. In what product segments does Apple compete? How does the company position its products against its competitors? 2.1 Product Segmentation Figure 1a (Heisler, 2014) Table 1b 2.2 Positioning Apple uses differentiation strategy, making products with unique features to attract customers giving Apple a competitive advantage against its competitors. Steve Job was known for “his intense and exacting focus on design, which became a way for Apple to stake out a unique marketplace position. Their brand was built around aesthetically appealing, well-designed products and they developed an intensely loyal, design-savvy customer base” (Porter, 1996). Products like iPhones, iPads, iPods and portable computers are few of

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